Schöneben – Haideralm | Sommer

Description

For the ski and hiking area Schöneben-Haideralm we created a very extensive and high-quality image film campaign. In the campaign, all summer activities are presented through several short image films. Therfore, the viewer gets a very good overview of the offers and incentives in the area. From biking to hiking to the family adventure of mushroom picking, several exciting stories are staged here under the campaign “My Alpine Adventure”. The campaign is used for the website and social media channels as well as on screens in the hiking area itself.

The concept

Each video shows a person dreaming of a wonderful adventure in the skiing and hiking area Schöneben. At the beginning of the video, you are drawn into the protagonist’s dream world, in which various exciting experiences are depicted. At the end of the video, our protagonist wakes up and sets off directly for the next adventure. This thread runs through the entire summer and winter campaign.

A look behind the scenes