My Beck A tasty spring in the year 2025: We were able to film the launch of the new „Hoader“ bread for the Mein Beck bakery and create a commercial in three different versions. The backdrop? A spectacular mix of the wild nature around the „Hoadersea“ – the Haidersee lake in Obervinschgau and the bakery at the headquarters in Nals. But that was just the beginning! The commercial was then followed by three more shoots in the bakery’s various branches as part of a comprehensive content package. A shoot that we will always remember: We went to where the magic really happens: in the bakery – and in the middle of the night. There, we accompanied the bakers at work and captured the day-to-day production process as authentically as possible.</span The result: a great collaboration and satisfied customers. We’re already looking forward to the next shoots – no matter what time! 😉