8 myths about video marketing debunked

Video marketing is too expensive, too complicated and my company doesn't need videos. We explain the typical misunderstandings surrounding video marketing.

1. Myth: My company doesn’t need videos

Many companies think they don’t need videos because they have already spent their entire marketing budget on other activities such as SEA or print advertising. However, video marketing is an essential part of your marketing strategy and can achieve your goals way better than other marketing activities. Videos have a much greater reach and persuasive power than other media.

2. Myth: Video marketing is too complicated

A good video marketing strategy is not something you can just come up with on the spot! But with the right partner at your side, you can save yourself a lot of time, work and nerves. We will be happy to advise you.

3. Myth: Video marketing is only for larger companies

It doesn’t matter how big your company is. Every company has goals, be it more customers, more visibility, more inquiries, generating more sales or finding new employees. Videos are an ideal medium to reach, convince and emotionalize your target group in order to achieve the desired results.

4. Myth: Video marketing only makes sense for explainer videos

The sky is the limit, baby! The possibilities in video marketing are endless! No matter what your goal is, videos can convince and inspire your target group much faster than static images or text.

5. Myth: Video marketing only makes sense for B2C

In terms of lead generation, online videos are 600% more effective than print and mail advertising combined. Explainer videos or product demos in particular have become central to the decision-making process from brand awareness to sales qualification and conversation. 8 out of 10 buyers state that they were directly convinced to buy an app, product or software through video marketing.

6. Myth: Videos only make sense for social media

Social media is definitely an ideal platform, but not the only one for videos. You can also use videos profitably on your website.
Website videos:

- provide better advice to your potential customers
- have very relevant SEO benefits. For example, your company is 53 times more likely to appear first on Google if you have a video embedded on your website

You can also use videos in your newsletter or blog.

7. Myth: Video marketing only makes sense if it goes viral

Your goal should not be for your video to go viral, but to achieve relevant results for your company: such as more customers, more inquiries, more sales or more applicants for vacancies.

8. Myth: We don’t need videos because we already have a blog

Videos and blogs are 2 different things and should both be used together to bring your product or service closer to your target group. The advantage of videos is that they can convey much more information to your target group in less time, and are also easier to consume than text.

Conclusion

Video is the number one content format and the most effective way to build your brand, reach your target group and strengthen your employer branding. Videos not only work for every age group, but also for every target group, as videos can inform and convince much faster than static images or text.

Video marketing focuses on an effective video strategy that enables you to address your target group precisely and thus achieve your defined goals, be it more sales, more customers or more employees, as efficiently and performance-oriented as possible. Video marketing has been a growing market for years and there is definitely no end in sight. Videos are an excellent medium for users to find out more about products and brands or to get to know them. And companies primarily want to generate reach and sales. Videos are therefore the ideal medium because they provide users with exactly what they want and help companies to achieve their goals as efficiently as possible.

Are you still unsure about the best way to get started with video marketing in your company and would like some professional advice? No problem! We would be happy to discuss your goals with you in a non-binding strategy meeting and show you what a video marketing strategy could look like for your company. Feel free to contact us using the form below.