In hotel marketing today, it is more important than ever to have a strong online presence. But how do you manage to stand out from the abundance of content? The answer is quite clear: by highlighting authentic premium moments. What does that mean? Everyone knows the classic scenes. Couple arrives, goes to reception, blah, blah, blah…   What your guests really want to see are real experiences and tangible emotions. That makes you want to go on vacation?   This is exactly what we have been doing for the Aktivhotel Edelweis for several years. Dozens of reels, stories and top-class photos have been created in the course of these content productions. Some fun is a must! During the shootings at the Hotel Edelweis, not only the crew got their money’s worth, but also the models and hosts had plenty of amusing moments. This is how magical collaborations are created! When it comes to our clients‘ social media presence, we pay particular attention to staying true to the brand of the respective hotel. Nothing is more inauthentic than wildly combining different image styles and techniques. This not only looks funny in the feed, but also confuses the guests.   That’s why we create a video style guide for every customer. This defines how videos and photos of the respective business should look and feel.