The „Butchers of South Tyrol“ campaign is a prime example of effective and continuous video marketing. Over the course of three years, we developed and implemented a multi-layered content strategy for this association of South Tyrolean butchers. The main objective was clearly defined: to make the traditional butcher’s profession more attractive again and to give it a contemporary image. To this end, we continuously produced new reels with different concepts – from dynamic cuts videos that emphasize craftsmanship, to appealing recipe videos that provide inspiration for end consumers, to informative explanatory videos that provide insights into the profession. This was complemented by high-quality photography, which was used on various channels.

The sustainable success of this campaign is based on our long-term approach. Instead of planning one-off campaigns, we established a continuous content flow that made it possible to highlight different aspects of the butcher’s trade and appeal to different target groups. In particular, the focus on authentic insights into everyday working life, combined with an emphasis on tradition and quality craftsmanship, has helped to modernize the image of the profession. The strategic distribution of content across various platforms ensured maximum reach and impact.